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BUSINESS ACTIVITIES

Hobby-focused Merchandising

With a focus on hobby products like figures, Good Smile Company plans, produces, manufactures and sells products from a variety of anime, games, movies and more. Particularly with figures, Good Smile Company produces high-quality and easy-to-play-with products while preserving the unique qualities and themes of the original work.
It is our mission to continue to improve and expand the hobby industry with our products and services.

▼Featured Brands

Nendoroid
Nendoroid

The Nendoroid series primarily features characters from anime, games, manga and movies while even occasionally featuring real people transformed into Nendoroid figures. The palm-sized figures feature chibi proportions and robust articulation. As of 2019, the series features over 1000 Nendoroids made since 2006. Not just for displaying, the assortment of interchangeable parts and face plates makes it easy to recreate your favorite moments from your favorite series.
Brand page

Nendoroid Doll
Nendoroid Doll

The Nendoroid Doll series features the same Nendoroid heads, but an alternate doll-like body that is highly articulated and can easily be dressed-up into different outfits while still remaining a palm-sized action figure! Head parts can be swapped out with the existing 1000 Nendoroid figures for all sorts of new display options!
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POP UP PARADE
POP UP PARADE

POP UP PARADE is a series of figures that are easy to collect with affordable prices and releases planned just four months after preorders begin. Each figure stands around 17-18cm in height and the series features a vast selection of characters from popular anime and game series.
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Harmonia bloom
Harmonia bloom

Harmonia bloom is a series of dolls by Good Smile Company, including a series of original character dolls and a series of pre-established character dolls. The theme of the original doll series is "A story of people and flowers". The dolls feature outfits based on flowers, with individual personalities based on the language of flowers.
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MODEROID
MODEROID

The MODEROID series is a model kit series ideal for both figure and plastic model fans to enjoy. The product is a partially pre-painted model kit. The runners are separated by color as well as pre-painted parts allowing the model to look amazing simply by being put together! They are made from PS and hard ABS plastic and feature a very detailed design that can also easily be painted for an even more detailed look.
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chitocerium
chitocerium

chitocerium is the new plastic model concept series from the collaboration of Sculptor Masaki Apsy×Character Designer huke×God Smile Company. Model planning is done by Masaki Apsy while design work is done by Huke. The plastic model and armaments fit perfectly within the included hexagonal box.
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GSR Gear
GSR Gear

Apperal brand featuring cycling wear from various anime, comic and game series.
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Double Zero
Double Zero

Double Zero is a series of high-quality headphones created by Grammy Award winning producer ZEDD in collaboration with prominent Japanese audio equipment manufacturer Onkyo.
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TOON WORKSHOP
TOON WORKSHOP

TOON WORKSHOP is a series of products made for the "GEEK" lifestyle by John Hahn from Linkin Park in collaboration with Good Smile Company. The transforming THP-01 headphones are the first release.
Official site

Lucky Factory
Lucky Factory

With a mission of bringing new innovations to the manufacturing process using the latest technologies, The Lucky Factory was establish in 2014 in Kurayoshi, Tottori as Good Smile Company's domestic manufacturing location.
In response to growing demand from abroad, the factory utilizes the latest technologies in order to fulfill supply orders while providing the quality of a Japanese factory.

Global Marketing

The distribution of Good Smile Company figures, toys and character goods is handled by Good Smile Company and sister companies. Good Smile Company operates globally through established distribution networks internationally, including within Japan, in North America, Europe and Asia. In 2011, Good Smile Company established Good Smile Shanghai in Shanghai, China as an associated company. In 2014, Good Smile Company established Ultra Tokyo Connection in Los Angeles, California, USA. In 2018, Good Smile Company established Good Smile Arts Shanghai in Shanghai, China as an associated company. Through these companies, Good Smile Company has expanded distribution channels and product development ability in China and the United States. Additionally, these distribution channels enable Good Smile Company to distribute goods of other companies, attend international exhibitions and conventions and handle product promotion. Good Smile Company's e-commerce website, the GOODSMILE ONLINE SHOP, enables the distribution of hobby goods to over 80 countries worldwide. 

Domestic/International Distribution

Good Smile Company products are sold in anime goods and hobby stores across the country as well as online storefronts. There are currently about 30 domestic companies and 30 international companies that carry Good Smile Company products as distributors as well as over 700 partner shops worldwide. Good Smile Company provides solutions to distribution and logistics issues worldwide.
Partner shops

Ultra Tokyo Connection, LLC

Handles distribution of hobby goods in North America.
Official site

GOODSMILE SHANGHAI, LTD.

Handles distribution of hobby goods in mainland China.
Official site

GOODSMILE ARTS SHANGHAI, LTD.

Negotiates licensing for Chinese contents, plans products and trains China-based sculptors.

GOODSMILE ONLINE SHOP
GOODSMILE ONLINE SHOP

Official e-commerce site of Good Smile Company.
Official site

Games

Good Smile Company is involved with planning, development and administration of the smartphone game Grand Summoners. With over 3 million downloads worldwide, Good Smile Company continues to strive to make a unique game that players worldwide can enjoy.

Grand Summoners
Grand Summoners

An RPG with simple controls and exiting battles. Quests can be challeneged by up to 4 players at the same time with each player controlling one character. Development and administration of the game is managed by the game development company NextNinja. Collaborations with popular IPs are ongoing.
Official site

Anime

Good Smile Company conducts planning and production of various animated series as well merchandising, event planning and licenses negotiation of anime IPs. Through being involved with series in a variety of genres, Good Smile Company aims to create synergy between the animation and hobby industries.

▼Featured Works

Working Buddies
Working Buddies!

An original short animation project by Good Smile Company and TOKYO MX. The main cast and guest characters feature members from the group "DearDream" from the series "DREAM FESTIVAL!" The first season ran from January to March 2018 and the second season ran from July to September 2018.
Official site

Wooser's Hand-to-Mouth Life
Wooser's Hand-to-Mouth Life

A short tv animation featuring the mysterious animal Wooser and his friends, created by Yoshiki Usa. The first season aired in 2012 with a second season in 2014 and a third season in 2015. The main character Wooser participates at various events as a mascot character.
Official site

ゴブリンスレイヤー
GOBLIN SLAYER

GOODSMILE Film's second project. Based on the dark fantasy novel by GA Bunko that has sold over 2 millino copies, the anime version of GOBLIN SLAYER was broadcasted from October to December 2018. GOODSMILE film managed production, music production and promotion.
Official site

Motorsports

GOODSMILE RACING was founded on the concept of a building a racing team that races with the fans. Starting in 2008 with the domestic racing series "SUPER GT", GOODSMILE RACING has been involved with various motorsports opportunities. With the creation of the trademark "Hatsune Miku: Racing Ver." car, the colorful designs brought the eyes of otaku subculture fans to the motorsports scene, garnering GOODSMILE RACING much attention from the very beginning. The racing team has amassed many achievements, included becoming SUPTER GT series champions of the GT300 class series in 2011, 2014 and 2017. The team is now a strong representative of the SUPER GT series.
With the Personal Sponsorship program, fans from all over the world directly support the GOODSMILE RACING team in one of the largest personal sponsorship programs in the motorsports industry.

GOODSMILE RACING
GOODSMILE RACING

Official Site

Investment

Using Good Smile Company's networks within and outside the company, Good Smile Company aims to use the ethos of joint development to create mutually beneficial partnerships with prospective businesses and creators.

Good Smile Partners, Inc.
Good Smile Partners

Good Smile Company has advanced in the figure and entertainment industry with a mission of joint development with creators. Good Smile Partners utilizes this strength to connect Good Smile Company to investees, creating mutual benefits for both entities.
Official site