Brand Listing

An introduction to the various brands found on the Good Smile Company website.

Good Smile Company

A series of articulated 'chibi' figures with interchangeable expressions and various other optional parts to enjoy a variety of cute and fun poses! Each figure is about 100mm in height. Parts from one Nendoroid can also often be used on others for even more fun!

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Nendoroid Petite

A smaller edition of the Nendoroid series, with each figure standing just 65mm in height! They're a little smaller, but that makes them more affordable and just as fun to collect!♪

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Nendoroid More

Alternate outfits, extra parts and even clip and suction stands! Make Nendoroids even more enjoyable with items from the Nendoroid More series!

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Nendoroid Plus

Straps, plushies, apparel and other products with designs that make use of Nendoroid illustrations! Just as cute as the figures, but in different forms!

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Nendoroid Co-de

Nendoroid Co-de are figures that keep the same cute, palm-sized appearance of Nendoroid figures, but they are placed in a fixed pose, and separated into four specific parts that can be swapped between other Nendoroid Co-de figures. Swapping these parts between characters allows you to coordinate your very own outfits for each character!

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Wonderful Hobby Selection

A selection of products brought to you by Good Smile Company, featuring only the highest quality figures. Meticulous sculptwork, intricate paintwork with unique artistic flair and superior quality products made for those wanting to add only the best to their collection. Experience the Extraordinary.

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Good Smile Arms

GOOD SMILE ARMS is a new articulated figure series from Good Smile Company based on the theme of 'mecha', with a focus on preserving the intricate, sharp designs of mecha and other robotic designs while still allowing great freedom of posing though careful articulation. All the painting skills GSC has acquired though years of working on figures will also be put to use in the series, allowing for colors and textures that suit the detailed mechanical sculpting. The series will also be a larger scale compared to most articulated mecha figures, and will feature robots from not only anime, but also from various games and other media.

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A new take on rubber character straps! Each strap is separated into three parts - the head part, the face part and the body. Each character's face part had two sides each with a different expression, allowing you to pick the one that suits your mood best each day! Additionally, the parts can all be swapped between characters for all sorts of fun options!

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Max Factory

A series of figures that brings together the aesthetics of PVC statues and the mobility of acton figures. This highly articulated yet beautiful series allows you to display your favorite characters in the poses that you prefer.

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The figFIX series of figures is the same size as figmas (around 1/12th scale) so they can easily be displayed together, but they are fixed in a specific and well-known pose of the character, allowing for both a more faithful representation as well as a reasonable price! The head part of figFIX figures make use of the same joint as the figma series, allowing parts to be swapped between the series for even more display possibilities!

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figma Vehicles

The figma Vehicles series brings 1/12 scale vehicles designed for figma figures to ride! The series strives to retain the exact details of the vechicles also incorporating various fun features, and also keeping prices at a reasonable level. Enjoy the impressive volume and high level of detail while adding even more playability to your figma collection!

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Max Factory's plastic model series has been reborn as 'PLAMAX'. The series will not only include anime mecha, but also scale and other figures for a whole new experience of building plastic models!

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Good Smile Company and Max Factory's brand dedicated to male character figures and goods. The best of both companies will be put together to bring fans of male characters all sorts of different products and services.

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Phat! Company

A series of adorable figures based on illustrations by the popular Kengou Yagumo! The series features three sizes - the smaller Minicchu series is about 50mm in height, the Medicchu series is about 65mm in height and the largest Dekacchu series is around 220mm in height!

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A new generation of action figures codeveloped by Phat! Company and the garage kit dealer 'RyunRyunTei' Toona Kanshi! A cute and stylish design that ensures all the important details of your favorite characters are faithfully included!

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A series of small model vehicles that have incredible detail for their scale, adding more fun to your existing collection of figures! Display them alone or instead have your favorite action figures ride them - there are all sorts of possible options!

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Cute & Traditional! The Y-style series of figures features your favorite characters dressed in Japan's traditional yukata. The atmosphere of Japan is also incorporated in the design and situation of each figure to bring out a whole new charm for each character.

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Sexy & Gorgeous! Impressive 1/4th scale figures mostly dressed up as bunny girls, but some in other sexy outfits as well! The massive size allows for incredible sculptwork, and the net tights on the figures make use of real fabric for a more realistic apperance. Keep some cute B-Style girls by your side!

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Fun and easy to collect! These small and stylish palm-sized figures are reasonably priced and easy to collect! That said, they are still top quality and super cute, making for an all new standard of collectable figueres.

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