Brand Listing

An introduction to the various brands found on the Good Smile Company website.

Good Smile Company
Nendoroid
Nendoroid

A series of articulated 'chibi' figures with interchangeable expressions and various other optional parts to enjoy a variety of cute and fun poses! Each figure is about 100mm in height. Parts from one Nendoroid can also often be used on others for even more fun!

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Nendoroid Petite
Nendoroid Petite

A smaller edition of the Nendoroid series, with each figure standing just 65mm in height! They're a little smaller, but that makes them more affordable and just as fun to collect!♪

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Nendoroid More
Nendoroid More

Alternate outfits, extra parts and even clip and suction stands! Make Nendoroids even more enjoyable with items from the Nendoroid More series!

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Nendoroid Plus
Nendoroid Plus

Straps, plushies, apparel and other products with designs that make use of Nendoroid illustrations! Just as cute as the figures, but in different forms!

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Nendoroid Co-de
Nendoroid Co-de

Nendoroid Co-de are figures that keep the same cute, palm-sized appearance of Nendoroid figures, but they are placed in a fixed pose, and separated into four specific parts that can be swapped between other Nendoroid Co-de figures. Swapping these parts between characters allows you to coordinate your very own outfits for each character!

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Nendoroid Doll
Nendoroid Doll

The Nendoroid Doll series is a new addition to the Nendoroid series which features the same Nendoroid heads, but an alternate doll-like body that is highly articulated and can easily be dressed-up into different outfits while still remaining a palm-sized action figure! Head parts can be swapped out with Nendoroid figures for all sorts of new display options! fun!

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POP UP PARADE
POP UP PARADE

POP UP PARADE is a new series of figures that are easy to collect with affordable prices and releases planned just four months after preorders begin! Each figure typically stands around 17-18cm in height and the series features a vast selection of characters from popular anime and game series, with many more to be added soon!

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Harmonia bloom
Harmonia bloom

Harmonia bloom is a new series of dolls by Good Smile Company, including a series of original character dolls and a series of pre-established character dolls.
The theme of the original doll series is "A story of people and flowers". The dolls feature outfits based on flowers, with individual personalities based on the language of flowers. Enjoy the beautiful story of these flower spirits.

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WONDERFUL HOBBY SELECTION
Wonderful Hobby Selection

A selection of products brought to you by Good Smile Company, featuring only the highest quality figures. Meticulous sculptwork, intricate paintwork with unique artistic flair and superior quality products made for those wanting to add only the best to their collection. Experience the Extraordinary.

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MODEROID
MODEROID

MODEROID is a new model kit series brought to you by Good Smile Company! The MODEROID series features simple construction based on colored parts; by corresponding the colored parts with included color runner parts, you can easily construct a displayable model.
Models are made from PS and hard ABS plastic, and can easily be painted with additional paintwork for an even more amazing look. The MODEROID series are model kits ideal for both figure and plastic model fans to enjoy!

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Max Factory
figma
figma

A series of figures that brings together the aesthetics of PVC statues and the mobility of action figures. This highly articulated yet beautiful series allows you to display your favorite characters in the poses that you prefer.

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figFIX
figFIX

The figFIX series of figures is the same size as figmas (around 1/12th scale) so they can easily be displayed together, but they are fixed in a specific and well-known pose of the character, allowing for both a more faithful representation as well as a reasonable price! The head part of figFIX figures make use of the same joint as the figma series, allowing parts to be swapped between the series for even more display possibilities!

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figma Vehicles
figma Vehicles

The figma Vehicles series brings 1/12 scale vehicles designed for figma figures to ride! The series strives to retain the exact details of the vechicles also incorporating various fun features, and also keeping prices at a reasonable level. Enjoy the impressive volume and high level of detail while adding even more playability to your figma collection!

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PLAMAX
PLAMAX

Max Factory's plastic model series has been reborn as 'PLAMAX'. The series will not only include anime mecha, but also scale and other figures for a whole new experience of building plastic models!

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ORANGE ROUGE
ORANGE ROUGE
ORANGE ROUGE

Good Smile Company and Max Factory's brand dedicated to male character figures and goods. The best of both companies will be put together to bring fans of male characters all sorts of different products and services.

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Phat! Company
Minicchu/Medicchu/Dekacchu
Minicchu/Medicchu/Dekacchu

A series of adorable figures based on illustrations by the popular Kengou Yagumo! The series features three sizes - the smaller Minicchu series is about 50mm in height, the Medicchu series is about 65mm in height and the largest Dekacchu series is around 220mm in height!

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Parfom
Parfom

A new generation of action figures codeveloped by Phat! Company and the garage kit dealer 'RyunRyunTei' Toona Kanshi! A cute and stylish design that ensures all the important details of your favorite characters are faithfully included!

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FREEing
ex:rid
ex:ride

A series of small model vehicles that have incredible detail for their scale, adding more fun to your existing collection of figures! Display them alone or instead have your favorite action figures ride them - there are all sorts of possible options!

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Y-style
Y-style

Cute & Traditional! The Y-style series of figures features your favorite characters dressed in Japan's traditional yukata. The atmosphere of Japan is also incorporated in the design and situation of each figure to bring out a whole new charm for each character.

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B-style
B-style

Sexy & Gorgeous! Impressive 1/4th scale figures mostly dressed up as bunny girls, but some in other sexy outfits as well! The massive size allows for incredible sculptwork, and the net tights on the figures make use of real fabric for a more realistic apperance. Keep some cute B-Style girls by your side!

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S-style
S-style

Fun and easy to collect! These small and stylish palm-sized figures are reasonably priced and easy to collect! That said, they are still top quality and super cute, making for an all new standard of collectable figueres.

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